Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses connect with customers and manage their sales, marketing, and customer data.

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Setup your Integration

Sales Integration with AI Agent

  • Use Case: Best for custom, scalable, and real-time integrations where you want full control over data flow between Raia and Salesforce.
  • Steps:
    1. Obtain Salesforce API Credentials:
      • Go to Salesforce Setup > App Manager and create a new connected app to get the Consumer Key and Consumer Secret needed for API access.
    2. Authenticate with Salesforce:
      • Use OAuth 2.0 authentication to securely connect Raia to Salesforce, allowing Raia to send and receive data.
    3. Configure Data Sync:
      • Set up the AI Agent to use Salesforce API endpoints to perform actions such as creating or updating leads, contacts, tasks, and opportunities directly from AI interactions.
    4. Automate Workflows:
      • Automate tasks like adding notes from customer conversations, updating lead statuses, and logging calls or emails, all triggered by Raia's activities.
  • Benefits:
    • Full control over data exchange and automation.
    • Real-time updates between Raia and Salesforce.

About the integration

Integrating Salesforce CRM with Raia AI Agent offers immense value by automating and enhancing key sales and support functions, leading to increased efficiency, improved customer experiences, and more productive teams. This integration allows sales teams to automatically capture, qualify, and update leads generated from AI-driven interactions, ensuring that only the most promising prospects are added to the sales pipeline. It also enables the seamless addition of notes, follow-up tasks, and reminders directly into Salesforce, ensuring all sales activities are accurately recorded and easy to track. For customer support, Raia can handle routine inquiries and automatically log every customer interaction in Salesforce, providing a complete view of the customer journey and reducing response times.

Complex issues can be escalated to human agents with full context preserved, enhancing both the speed and quality of customer service. By connecting Raia with Salesforce, businesses can streamline workflows, enhance data accuracy, and provide more personalized customer engagement, ultimately driving sales growth and customer satisfaction

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